Digital marketing is the use of marketing techniques and strategies to promote products or services through the internet. It allows marketing professionals to reach a global audience more efficiently and economically than traditional marketing strategies. Digital marketing includes various techniques such as SEO (search engine optimization), content marketing, social media marketing, search marketing, email marketing, online advertising, among others. These techniques allow marketing professionals to segment and customize their campaigns to meet the needs and interests of their target audience. Additionally, digital marketing allows marketing professionals to accurately measure and evaluate the success of their campaigns through data analysis tools. In summary, Digital Marketing is a powerful and increasingly important way to promote businesses and products through the internet, allowing to reach global and targeted audiences, optimizing cost-benefit.